AI can help marketing teams organise research, prepare reports and explore audiences. Results depend on the data and still need human review.
Research and reporting
AI may summarise campaign results or help organise competitor research. Check figures, original sources and dates; a tool may not have current information.
Audiences and follow-up
A system can suggest groups or help plan follow-up based on approved information. A score or predicted interest is an estimate, not a guarantee that someone wants to buy.
Work across channels
Teams can adapt approved material for different formats and schedule campaigns. Review claims, rights, personal information and messages before publication or sending. Measure outcomes against the existing process.
Start with a reporting question
A marketing team might ask for a draft summary of an approved campaign report. Define the reporting period and the source for each figure first. A colleague checks the totals and context before sharing the summary.
If an assistant suggests a change in audience or follow-up, review the information behind it and the permissions for using that information. Compare the proposed action with the existing process and decide who approves any message or campaign change.
See AI and automation for marketing for a related campaign workflow.
